Advertisers' Success: Convincing Americans They Smelled
The Influence of Deodorant Advertising
How Odorono Revolutionized Personal Hygiene
In the early 20th century, few Americans realized they had an odor problem. But advertisers were quick to capitalize on this gap in self-awareness, creating a new market for personal hygiene products.
One company, Odorono, led the charge. Its print ads depicted schoolgirls and Bible salesmen, suggesting that even the most wholesome individuals had an unpleasant smell.
Odorono's catchy jingle, "Odorono is Good for You," became a cultural earworm. It reinforced the idea that perspiration was a social liability and that Odorono was the solution. The company's aggressive advertising tactics created a demand for deodorants that had never existed before.
Today, Odorono may seem like a relic of the past. But its success paved the way for the modern deodorant industry and played a significant role in shaping our society's views on body odor.
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